An action figure is a poseable character figurine, made of plastic or other materials, and often based upon characters from a film, comic book, video game, or television program. These action figures are usually marketed toward boys and adult collectors.
According to a study in Sweden, action figures with traditional masculine traits primarily target boys. While most commonly marketed as a children’s toy, the action figure has gained wide acceptance as an adult collector item. In such a case, the item may be produced and designed on the assumption it will be bought solely for display.